Founder & CEO - IBRA Digital Group
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KNOWLEDGE HOLDS GREATER VALUE THAN IMAGINATION
Always dream big to achieve bigger
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Hello, I am Asad Rabbani – a businessman with a deep design thinking and product usability experties. My journey started from Delhi, where I was born, studied and laid the first foundation of my career. Today I am the Founder and CEO of IBRA Digital Group – a branding services company that helps brands gain recognition in the digital space located in Singapore, United Arab Emirates and India. Have build products for different domains i.e. Travelnags (travel guide), Newsbuck (news platform), Funandflip (fashion and lifestyle), Khojcoupon (deals and coupons site), Dutchnews, Polskienews, UK Hotel Booking, TechGadgets360, Gameplay4u, Eiffel tower, Dubaimiracle Garden, Topvpn.news. Each product was an idea born out of a need and we gave it a shape together with the team.
I am a family man, a wife and two sons makes my life complete, it has been quite a journey for me. Meanwhile, I was trying to reach somewhere in my life, my family has been inspiring to me always. My father was an Assistant Commissioner in Sales Tax Department. My grandfather was a businessman and a leader and decision-maker in the society. My all brothers are doing well business and one of my brothers has served as a Director at the "Ministry of External Affairs". My nephew is contributing to India's defense sector, he has designed warships and submarines for the country. My whole family always inspired me to move forward and achieve something bigger in life. I have the courage to take risks and decision but ofcourse with a deep thoughts. I feel blessed that I belong to the generations of people who were not only active in their field but also had business minds. After all, a happy family with successful members can be the foundation of a thriving society and nation.
I completed my Bachelor's degree in Fine Arts from Jamia Millia Islamia, New Delhi. Driven by a strong passion for design, creativity, and emerging technologies, I have further enhanced my expertise by completing several nationally and internationally recognized professional courses and certifications, including:
B.F.A. Applied
Journalism & Digital Marketing
Design Incubator, Mumbai
Cooper (Paris, France)
INSAID (International School of AI & Data Science)
Over the course of my 22+ year professional journey, I have had the privilege of collaborating with and contributing to the success of numerous leading Indian and global organizations across diverse industries. These experiences have enabled me to drive digital transformation, business growth, product innovation, and strategic marketing initiatives at scale, including with:
At India Today Group, I contributed to reinventing the design and product experience of Aajtak, Aajtak-Bangla, India Today-English and India Today-Malayalam, Business Today, Lallantop, Cosmopolitan and other brands. I led the UI/UX, frontend, marketing and sales design innovation teams.
Successfully conceptualized, developed, and launched multiple digital products across the News, Travel, Technology, and Information sectors. These products achieved strong market adoption, delivered measurable business value, and earned the trust and confidence of users through innovation, reliability, and an exceptional user experience.
For me, design is not just about looks. It is a mindset that creates solutions by understanding the user’s needs. I try to deeply understand the thinking behind every design, data analysis and user behavior. Wireframes, product journeys, and improving user interfaces are my daily routine. (Enhance and talk about design)
Throughout my career, I have had the privilege of traveling to the following countries:
USA
uk
Switzerland
France
Norway
Italy
UAE
Saudi Arabia
China
Southeast Asia
These international visits were for studies, training, work, and business. They broadened my perspective, enhanced my professional understanding, and shaped my approach to design by introducing diverse cultural insights and global trends.
I believe that success is not achieved overnight - it is made of small daily efforts, repeated attempts and a passion for learning. I learned from my mistakes, grew from my experiences and what I am today is the contribution of my team, my family and every opportunity that showed me the way forward.
We are pleased to announce that IBRA Digital has won the National Award for “Best CX Strategy in user engagement and user retention in global business”
Honoured with the “Best CX Strategy in User Engagement and Retention in Global Business”
Addressed the seminar for increament in Aajtak News Channel and improvement in user engagement
Guest of Honour in Jashn-e-Samvidhan in memory of Dr. Bhimrao Ambedkar. Shared stage with IPS and IAS authorities and honourable Judges
Honored as Chief Guest in Jasn-e-Delhi along with DSP Punjab, Dr. Wali (Consultant to President of India)
Distinguished Speaker at the Dubai Forum on Business Expansion and Career Longevity
Honored with the Indian Achievers Award in Media & Journalism on Aajtak
Invited as Chief Guest at Jamia Millia Islamia’s Mass Communication Department to deliver a lecture on professional development and industry careers
Social development contribution
In my opinion, it takes more than one person to bring a bigger change and contribution to society. Therefore, I also run an NGO called “Education Development Mission”, which helps economically weaker children in education. We provide scholarships, school courses, stationery and career guidance so that these children can move towards a better future.
President Education Development Mission
See Video